Journal Press India^®

The GBS Impact emphasizes on the publication of original investigations that contribute to new knowledge and understanding in fields of Management and other allied multiple disciplines. This journal primarily considers descriptive research & cases that enhance understanding and provides a platform to research scholars, academicians and corporate executives to disseminate their innovative, field based research, and practical experiences through the publication for the benefit of the society at large and the world of business. We are proud and privileged to place before you the eight issue of our Bi-annual multidisciplinary Peer reviewed GBS Impact.

The basic objectives of research ‘Perceived switching behavioural determinants of credit customers of public bank at Wolaita zone in Ethiopia’ was to investigate the factors which the credit customers consider while switching to other banks. The researcher identified the factors that have tobe given high emphasis by management of the bankwhile designing the strategies in credit areas like Price, Banks credibility, Quality of services, Bank Proximity, Promotional Activities, Customer Satisfaction and Cost of Switching.

The research article ‘Performance Evaluation of Select Exchange Traded Funds vis-à-vis Mutual Funds’, explores the risk and return of securities which is very important for an investor to make an investment decision. This also focuses on the performance evaluation of these two funds and on the suitable investment option to be preferred by an investor by comparing both the funds.

Further we have a paper titled ‘Online Marketing in Indian Perspective’, which helps us to understand direct marketing online market creates good relationship between customers to marketers. It studies how the consumers saves time, products availability to the customers and a question “necessity to go and shop?”.

‘Impact of human resources practices on organizational citizenship behaviour’, the research article will give a quick insight towards determination of the Organizational Citizenship Behaviour of the employees, the satisfaction level of employees towards Human resource practices and Policies and it also analyzes the implications of Human Resources Practices on Organizational Citizenship Behaviour.

Further we have a case study ‘Case : Sterlite Copper Smelting Unit’, which forces us to brainstorm on how Companies like SCSU prone to pollution should be managed, what is the eco system required and to be created for society and business to coexist, Besides the legal remedy are there any options left for SCSU now and Should the company go beyond the mandatory CSR to engage with the society.

‘Creative Class’ A research based workbook to enable Students to take active interest in Studies and tracking their learning’s in an innovative way. No Student is a poor performer; but it depends upon what influences them over a period of time… When it comes to Academics, anybody can score good marks provided they are guided in a way which interests them to take part in organized and activity based learning’s rather than just mugging it and forgetting the learning’s prior to exams and score low marks, This is the jist of this article.

I trust that these collections of case studies & research articles with enriched experiences of the authors in this issue will benefit the industry, academicians and policy makers. I look forward to your valuable feedback to enable us to make this publication more relevant and useful in the present context. 

Editor
Dr. Bhargav Revankar
MCA, MBA, Ph.D
Associate Professor